Ford campaign gives Millennials a free ride
As part of the “Fiesta Movement,” 100 millennials will receive the free Ford vehicle before it launches in the country next year.
Automobile Magazine says Ford is targeting bloggers, YouTube celebrities and other well connected 20-somethings (born between 1979 and 1995) with its “Fiesta Movement” campaign to market the 2010 Fiesta.
As part of the deal, the drivers will complete special “missions” and then share their experiences digitally through social media sites such as Facebook, Flickr, and YouTube.
Registration is open to drivers that are 21 years of age or older. The article says more than 1500 applications have been submitted for the “movement.” Registration here ends at midnight on March 13.
(Photo: AP/Jerry S. Mendoza)