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Ford campaign gives Millennials a free ride


Want a free ride, gas and car insurance for a six-month period?

As part of the “Fiesta Movement,” 100 millennials will receive the free Ford vehicle before it launches in the country next year.

Automobile Magazine says Ford is targeting bloggers, YouTube celebrities and other well connected 20-somethings (born between 1979 and 1995) with its “Fiesta Movement” campaign to market the 2010 Fiesta.

As part of the deal, the drivers will complete special “missions” and then share their experiences digitally through social media sites such as Facebook, Flickr, and YouTube.

Registration is open to drivers that are 21 years of age or older. The article says more than 1500 applications have been submitted for the “movement.” Registration here ends at midnight on March 13.

(Photo: AP/Jerry S. Mendoza)

This entry was posted on Tuesday, February 24th, 2009 at 12:35 pm by Stacy A. Anderson. You can follow any responses to this entry through the RSS 2.0 feed.
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Written by 20-somethings for 20-somethings on dealing with the transitional decade that is filled with detours, delights and disappointments on the way to finding a so-called destiny.


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