Well, I did it. I sacrificed ten of my facebook friends for a free whopper and it was rather painless.

Earlier in the week my co-worker, and eligible bachelor, Chris Serico posted a facebook status that turned me on to WhopperSacrifice.com. If you install the Whopper sacrifice application to your facebook account and delete ten friends, you will receive a coupon for a free Whopper.

I installed it and was immediately able to trim some excess fat off of my facebook friend list. A few girls that I don’t even know requested me when I initially opened the account. Sayonara to them. Immediately I was 60 percent closer to a flame broiled treat. A few people from high school didn’t make the cut either. I didn’t talk to them back then, nor do I talk to them now. See ya. Whopper time for me.

The application itself is clever, yet does not run as efficiently as I’d like. It was slow and clunky at times.

The application imports your friend list. You can click one of your friends and the application will allow you to delete them. It then takes the default facebook photo of the “sacrificed friend” and burns it in front of you. Pretty cool.

In this case, Kari bites the dust.


Like I said earlier, the application runs a bit slow so it took me about ten minutes to delete ten friends. Upon my tenth deletion, this screen appeared in the main window of the application:

Sweet! Take me to my free Whopper! I clicked the link and was redirected to the following screen:

Disappointment immediately ensues. I see I have to provide my mailing information in order to receive a hard copy coupon for a free Whopper. Complete bummer. I totally expected to be able to print out my coupon, not wait 2-4 weeks for stupid snail mail. I find this as the only flaw in the campaign. The generation that this campaign appeals to wants everything here and now. We want it today, not yesterday. I really should have been able to print out a coupon, but what are you going to do?

As I publish this blog, 219,416 friends have been “sacrificed”. That means 21,416 free Whopper coupons must be issued. If a Whopper runs about four bucks a pop, then almost 88,000 dollars worth of Whoppers will be consumed on BK’s dime.

This is a very clever campaign to say the least. I enjoyed the whole process and I hope am curious to see whether or not Burger King achieves the desired results from this marketing strategy.

Until then, I’ll wait 2-4 weeks to “have it my way”.